You might say Jessica Turner knows how to juggle. With three kids and a booming writing career, finding life balance isn’t easy—and, she’s learned, it’s a struggle all women face in some way. Jessica launched The Mom Creative in 2006, and what started as a crafting blog evolved into a connecting place for thousands of readers, many of whom are also busy women juggling work, family obligations and more. More than 2,000 of her readers shared their thoughts and advice as part of her new book, “The Fringe Hours.”
Seeing her book hit Target’s shelves was a bit surreal, Jessica admits, because—little-known-fact—she practically grew up in Target stores. Both of her parents have a long Target history. Her dad was with the company for more than 25 years, and her mom’s been a team member for more than 30 years. As kids, Jessica and her sister Melissa took part in many in-store events and activities with their parents. Jessica sat down to tell us more.
We first heard about your story through this fun Throwback Thursday post. You really spent a lot of time in Target stores as a kid!
I did. My parents met while working at a Target in Milwaukee. My dad was promoted to store team lead and opened stores in Wausau and Oshkosh in the early ‘90s, and my mom transferred to the Fond du Lac store. After I graduated college, they moved to Milwaukee for my dad to pursue a new business opportunity. My mom now works at the Waukesha store.
We’ve always been a Target family. A favorite story I heard growing up is how my mom’s team member friends used to read training manuals to her belly when she was pregnant with me.
What are your favorite memories?
My sister and I had so many fun times with the teams and guests during our grade school years, from holidays to Take Your Kid to Work Day. We sometimes got tickets to the IndyCar races to cheer on the Target Chip Ganassi team and get an up-close look at the cars. [Check out the photo above.] During the holidays, team members’ families were invited to help decorate the trees in the Trim-a-Tree department. And for several years, my sister and I got to ride on the Target float in the local Christmas parade.
I loved the amazing ways Target gave back to the community. It had a profound impact on me as a child.
How did your family react when they found out your book was coming to Target?
Target is such a big part of our family’s story that it was a dream come true. I was overwhelmed. My parents and sister were incredibly proud. As soon as I found out, I called them all to tell them the good news. We cried a little. Later, I got these pics my parents texted me. It was a meaningful moment for us all.
How is Target a part of your life now?
As an adult, I think I’m an even bigger Target fan than I was as a kid. It’s my favorite store to spend some “fringe hours” in, and I’m always on the lookout for deals. The big seasonal sales are my favorite. My children love to go on Target runs as well.
What’s one thing you hope readers will take away from your book?
Women must make time for themselves. “The Fringe Hours” isn’t a book about doing more, it’s about being more—more creative, more fulfilled, more alive. It’s grounded in insights from more than 2,000 women who participated in a survey about time, their struggles and passions. I believe that when we take care of ourselves, we’re better wives, moms, colleagues and friends. Every woman I know loves Target, and I believe this book will inspire those same women.
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