Andre Walker Hair Care

How to Get Hair Like Oprah—Really—at Target

As all curly-haired fashionistas know, finding products that celebrate each twist and bounce without trying to control them can be hard. But now, Target is pairing up with Oprah’s—yes, OPRAH’S—hairstylist, Andre Walker, to bring you a line of products that put the “ooo!” in hairdo. 

“Target is always looking for opportunities to bring our guests salon-quality brands and products they can’t find anywhere else,” said Christina Hennington, senior vice president, Health and Beauty, at Target. “As we continue to focus on expanding our multiethnic beauty assortment, we’re excited to partner with Andre Walker to bring the Gold System exclusively to Target.”

After years of styling the media mogul’s tresses, Andre is taking his talents to the masses with the newly enhanced Gold System, a range of products for curly and textured locks. Items include Beautiful Curls Styling Crème, Ultimate Moisture Sulfate-Free Shampoo, TKO (that’s “Total Keratin Obsession”) Ultimate Moisture Conditioner and Beautiful Kinks Styling Crème Gelee, all infused with good-for-hair ingredients like ultra-rich African Mongongo Oil and Moroccan Argan Oil. Get ready for a ‘do with body, shine and movement.

“It has always been my passion to help individuals make peace with their own unique hair type, and my newly enhanced Gold System gives everyone the freedom to wear and style their hair as they choose,” said Andre. “Target is one of my favorite places to shop for beauty products and I’m thrilled to be introducing my new collection to their guests this fall.”

Check out the products below, and stay tuned for Andre’s tips on how to use the Gold System products, coming soon to A Bullseye View!

Andre’s Gold System products launch on in mid-August, and in stores in September!

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