July 20, 2015
Listen up, Target guests: Singer-songwriter Tori Kelly’s rockin’ remake of “ABC” for Target now available to download for free on Target.com. Featured exclusively in our new back-to-school commercials, the fall anthem sends kids off with a skip in their step. But the fun doesn’t stop there; every time a guest downloads the song, we will donate $5 in school supplies to the Kids In Need Foundation, and we won’t stop until we hit $3.5 million in donations* (that’s 700,000 downloads!), so we need your help to get us there.
If there’s anyone who knows just how powerful the connection between music and education can be, it’s Tori herself. The 22-year-old Californian, whose debut album "Unbreakable Smile" is available at Target with two exclusive bonus tracks, tells us music impacted her early days as a student: “I remember my third grade teacher would play guitar and make up cute little songs about whatever subject we were learning. It made me like them a lot more.”
Take a behind-the-scenes look at Tori’s in-studio recording session, below:
Support education by downloading Tori Kelly's remake of "ABC"
Go behind the scenes with Tori Kelly as she records her remake of "ABC" for Target!
*For each download up to 700,000 downloads of artist Tori Kelly’s recording of the song “ABC” from SoundCloud from 7/19/2015 through 9/12/2015, Target will donate an average retail value of $5 of back-to-school item(s) to the Kids In Need Foundation; total maximum donation (retail value): $3.5 million. www.kinf.org. For more information, visit target.com/backtoschool.
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