Going Head Over Heels for Target’s Surprize by Stride Rite Footwear for Tykes

July 8, 2015 - Article reads in
Surprize by Stride Rite

Jungle gyms? Bring it on. A baby’s first steps? These will support the journey. That puddle that looks like so much fun to jump in? Yep, these shoes can handle that too. As parents know, finding durable and comfy kicks that will support your child’s every adventure—all at a great price—can be a challenge. And cute? Forget about it. That is, until now.

This July, Target is launching Surprize by Stride Rite, an exclusive line of tyke-sized tennies designed in partnership with Stride Rite, a leader in quality children’s footwear for the last 90 years.

“We are very excited to partner with Target,” says Kelly Geer, Stride Rite’s vice president of Marketing. “Our design team loved the opportunity to bring together Stride Rite’s promise of quality, cuteness and comfort with the Target commitment to style and accessibility. I know we’ve got an entire collection that both kids and parents will love.” 

From babies first independent steps to toddlers bouncing around the playground, our little ones deserve to start each day on the right foot. Surprize by Stride Rite’s Target exclusive collection offers an array of sneakers, boots, Mary-Janes and more for infants and toddlers, sizes 2 US to 12 US.

Twenty-three colorful and catchy styles feature memory foam lining to cushion the foot and offer comfort at every angle. And thanks to easy-on, easy-off features like Velcro straps and zippers, this footwear collection is a bonus for parents trying to get their kids out the door, or toddlers learning to get ready for the day all by themselves.

The Surprize by Stride Rite’s Target exclusive collection was made with durability and affordability in mind, with colorful details that make these shoes stand apart from the rest. Tiny toes can be housed in super fun fabrics like Sherpa and faux fur, while comforted by the expertly designed soles, meant to be stable and flexible.

Sound too good to be true? See for yourself what Surprize by Stride Rite has to offer:

Behind the Scenes: Surprize by Stride Rite Play

The Surprize by Stride Rite collection will be available on Target.com on July 12 and in all Target stores the week of July 19. Prices range from $19.99 to $29.99.

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