July 30, 2015
This summer marked a fashionable first for Target, thanks to a partnership with STITCHED Fashion Camp – a first-of-its-kind program started by Joe Zee, editor-in-chief of Yahoo Style, and Rob Younkers, a professor at Parsons. Founded in 2013, the East Hampton, N.Y., summer camp provides children ages 8 to 16 with hands-on fashion design experience. This year, Target decked out the space with inspiration and supplies, and our own Julie Guggemos, senior vice president, Product Design and Development, stopped by to get kids’ style inspiration from the fashion-forward campers and host two master classes. First up? A lesson in how to personalize a basic denim jacket.Words of advice from Julie, Joe and Rob echoed around the room as the kids turned their focus to the work in front of them. Joe mentioned with a grin, “It’s like the ‘Project Runway’ workroom, but for eight-year-olds.”Check out the video below to learn more about the Target and STITCHED Fashion Camp partnership, and stay tuned for an upcoming post with tips for DIY-ing your own distressed denim jacket at home!
Behind-the-Scenes at STITCHED Fashion Camp
Camp co-founders Joe Zee & Rob Younkers go “behind-the-seams” with Target's Julie Guggemos.
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