From Salutes to Sparkles: Stella Valle for Target Jewelry Empowers Wearers

July 6, 2015 - Article reads in
Ashley Jung and Paige Dellavalle of Stella Valle Jewelry

A military-inspired jewelry line designed to embolden and motivate? Roger that.

After earning degrees from West Point, military trained-turned-jewelry designer sisters Ashley Jung and Paige Dellavalle saluted goodbye to their lock-step career paths and turned to something a bit more...sparkly. The result? The duo’s modern yet classic Stella Valle jewelry line. 

How did these two women make the surprising decision to go from fatigues to fashion? Near the end of her West Point years, younger sister Paige learned that an injury would prevent her from following in her sister’s bootsteps to the Army. Unsure what to do with her post-college life, she looked to her older sister Ashley—who was finishing her own Army service—for advice.

“She just asked me, ‘What are you extremely passionate about?’” Paige recalls. “I said, ‘I’m passionate about fashion.’” From there, Stella Valle was born and has grown steadily ever since.

Combining their military discipline, business degrees and eyes for style, the sisters took a leap of faith (and fortitude) to develop a custom jewelry line that melds military might with a feminine touch—and delivers messages of empowerment to wearers. They quickly gained the backing of moguls Lori Greiner and Mark Cuban after striking a deal on ABC’s business pitch show Shark TankToday they’re about to reach yet another major milestone: launching an exclusive jewelry line for

The exclusive Target designs offer Stella Valle’s signature style in a mix of bangles, rings and more, for a fraction of the price found on the sisters' line seen at boutiques and retailers like Bloomingdales.

With four messages driving the line—“Raise the Bar,” “Move the Chains,” “Shock Everyone” and “Be a Star”—the pieces feature stars, bars, chains and crystals that create a strong, feminine look.

“There is a lot of inspirational jewelry out there that incorporates love and faith and horoscopes, but we didn’t see jewelry that empowers women,” explains Paige on how they developed the esthetic of Stella Valle. “We hope that we can inspire women that despite your background, you can be anything you want to be.”

“Jewelry tends to be very personal,” Ashley chimes in. “Stella Valle allows you to wear jewelry throughout the day that reminds you to be strong and persevere. It’s very exciting to be able to share our brand message and inspiration with Target guests.”

Get empowered by the collection highlights below, and hear Paige and Ashley’s very own words of inspiration that accompany each:

The Stella Valle for Target line will be available starting Aug4th, with items priced from $17.99 - $39.99.

Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our newsletter and get the top stories from A Bullseye View delivered straight to your inbox!