July 29, 2015
Everyone loves shopping for new jeans, right? WRONG. That’s why Target’s team of designers went to work to completely overhaul our denim assortment. The result? New styles and revamped fits, fabrics and finishes—comparable to what you’d find at a high-end department store—all for $30 or less.
“Whether you’re dressing them up for work or dressing them down for the weekend, we want our guests to know that when it comes to denim, Target’s got you covered,” explains Julie Guggemos, senior vice president, Product Design and Development, Target. “Our team has obsessed over every last detail, ensuring that when you put on a pair of our jeans, you’ll not only look great, but you’ll feel great, too. And with each pair under $30, I’m confident that we’re offering value that simply can’t be beat.”
Target’s denim assortment includes something for everyone. Treatments like whiskering and rip and repair, plus indigo-alternative colors—think white, grey and black—provide options for all personalities, while trendy joggers, overalls and denim skirts, along with traditional bootcut and boyfriend styles, provide options for any occasion or body type. Marie Claire Senior Fashion Editor Zanna Roberts Rassi talks all about Target’s new denim below!
Denim for the entire family is available now in stores and on Target.com. Need a little inspiration? Check out Target’s stretchy kids’ denim in action in one of our Back to School broadcast spots!
Target stylist Zanna Roberts Rassi talks denim—from 66 new washes to "Power Stretch" fabric!
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