Target Debuts Dedicated In-Store Maternity Wellness Destination for Moms

For all the joys of pregnancy and new motherhood, there’s no question the two take a physical toll on our bodies (we’re looking at you, swollen ankles!). To eliminate the multi-aisle search for specific products—over here for pre-natal vitamins, back that way for belly cream—Target has created a single in-store maternity health destination completely dedicated to wellness for new and expectant moms.

The collection includes a wide selection of better-for-you (and baby!) natural and organic products like Zoe Organics and Motherlove. That’s in addition to all the known and trusted “go-to” brands for mommy-related ails like The Honest Company, Healthy Mama, Three Lollies, Psi Bands and more.

“We are there for our guests through all the different transitions they go through in life,” said Christina Hennington, senior vice president, Health and Beauty, Target. “Health, wellness and preparing for a new baby are all important to our guests, so they're important to Target too. This maternity health collection was created specifically to help new and expecting moms get easy access to products that are both safe and useful for them and their families.”

Found in the women’s health aisle at Target, this collection is currently available in 1,000 stores. Take a look at some highlights from the assortment, below!