New Kids on the Block: Target Collective Welcomes 3 New Brands

Listen up Target guests, because boy do we have a story for you: Target Collective — our curated collection of brands with a story — is bigger and better than ever. The assortment has grown, introducing three new brands: bag makers Stone and Cloth, clothiers with a purpose Parks Project and eyewear experts Shwood, adding apparel and accessories for men and women into the meticulously crafted mix. That’s right, ladies! The updated collection is expanding its reach just for you, with the addition of tees, tanks and eyewear, all co-created by Target’s in-house design team.

“Each of these brands has such an incredible aesthetic, and I love that we were able to sit down and work hand-in-hand with them to co-create product made just for Target’s guests, said Julie Guggemos, senior vice president, Product Design and Development, Target. "It brings another specialty element to the shopping experience we offer.”

True to the Target Collective philosophy, each brand comes with a compelling “About Us” tale. Fans may remember Duluth Pack’s 19^th-century heritage and Terrapin’s triumph over the digital age. This time around, there’s Parks Project, which donates proceeds to environmental conservation, Stone and Cloth, which supports educational initiatives, and Shwood, which captures its innovations through mini-documentaries shared on the brand's blog.

There may be new kids on the block, but have no fear, that doesn’t mean the current Target Collective brands are riding off into the sunset. Priced from $8 to $270, with most items ringing in under $100, shop the full Target Collective assortment now on Target.com and learn more about the foundations of the latest brands below: