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Why “Free Shipping” Really Means Free Shipping at Target

When Target guests see the words “free shipping,” they know exactly what it means: no hidden fees, no invitation required, no fine print…just free! And ever since Target announced the lowered, $25 free shipping minimum for all guests back in February (and for five years, millions of REDcard holders have already been enjoying 5% off every order, with free shipping and free returns on Target.com and in stores), the company has seen a great response. Almost 5 million orders have been shipped free since Target lowered the threshold. Read: Guests love their freedom.

Case in point? Take May 4, aka “May the 4th be with you," when Star Wars fans went wild for Target’s online Star Wars sale. The top sellers for that day? LEGOS that met the free shipping minimum:

1. LEGO Star Wars Imperial Star Destroyer

LEGO Star Wars AT-AT 75054

2. LEGO Star Wars AT-AT 75054

LEGO Star Wars Mos Eisley Cantina

3. LEGO Star Wars Mos Eisley CantinaLEGO Star Wars Imperial Star Destroyer

Want to see how else you can take advantage of Target’s $25 free shipping minimum? Check it out here, or apply for a REDcard and reap the rewards of free shipping every time you shop Target.

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