Welcome to Target, Charlie Brown! Behind-the-Scenes of the Peanuts-Inspired Collection

May 18, 2015 - Article reads in
Target Exclusive Peanuts Merchandise

This November, the Peanuts gang will make a splash on the big screen in the beloved comic strip’s much-anticipated feature film. If you can’t wait until then to see what your favorite characters have been up to, look no further than Target! To celebrate the upcoming Peanuts movie and the comic strip's 65th anniversary – Good grief! Time flies when you’re trying to kick that football! – the retailer is introducing a collection worthy of some serious family fun. We’re talking more than 100 exclusive products starring Charlie Brown, Lucy and, of course, Snoopy! 

Target’s uber-talented design team planned out every last detail of this super-authentic summer collection (think racket sets, play tents, picnic blankets and tableware). The team packed up their sketchbooks and took a trip from Target HQ in Minneapolis out to Santa Rosa, Calif., where they spent some quality time perusing the Peanuts archives, getting their creative juices flowing at the Charles M. Schulz Museum (named after the strip's legendary creator, who also hailed from Minneapolis!). From there, they met up with current Peanuts creatives, rolled up their sleeves and played with scale of the archived designs to create pieces that are fun, fresh and give a big nod the comic’s roots. Who knew work could be so much fun? Check out the archived designs in the gallery, below! 

Images provided by 2015 Peanuts Worldwide LLC and the Charles M. Schulz Museum

“We love creating surprises for our guests to discover when they come to Target,” said Julie Guggemos, senior vice president of Product Design and Development, Target. “Whether you’re a longtime Peanuts fan or discovering these beloved characters for the first time, we think this happy collection will bring a smile to your face and be at the center of a lot of great family memories this summer.”

 The collection includes more than 100 pieces ranging from $1 to $34.99 and is now available in stores.

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