Express Yourself: Announcing Eddie Borgo for Target

May 20, 2015 - Article reads in
Eddie Borgo for Target

Here at A Bullseye View, we love (or should we say L-O-V-E!) Target’s collaborations. We just can’t resist designer goods at Target prices. So, what could be better? How about the chance to make that designer piece all your own…as in, an original, as in yours and yours alone? That’s exactly what you’ll get from the retailer’s latest endeavor by Eddie Borgo, who’s crafted a first-of-its-kind limited-edition collection of customizable jewelry, accessories and wall art, just for you.

Designer, Eddie Borgo

“Eddie has an amazing eye, and we love the ingenuity and quality of craftsmanship of this collection,” said Kathee Tesija, chief merchandising and supply chain officer, Target. “Our guests are looking for ways to personalize their look and express their individual sense of style, and this line gives them the ability to do just that through beautifully designed jewelry and accessories that feel incredibly luxurious.”

Poppy Delevingne, face of the campaign for this collaboration, poses with designer Eddie Borgo

The collection features the designer’s signature aesthetic – geometric shapes and symbols inspired by sculptural art and architecture – and on-trend textures, colors and finishes (think silver, gold and rose gold combined with materials like hand-poured resin, brass mesh and chains). It gets even better; the best part of this collection is how easy it is to custom-create your own unique pieces! Simply select a jewelry or accessory item, such as a handbag, necklace or earrings, and style it with a variety of components, including charms, studs and totems.

“When designing this collection, I was inspired by the idea of modernizing the 1960s and 1970s craft culture and empowering people to be creative,” said Eddie. “It’s been exciting to bring the spirit of this collection to life, and I can’t wait to see how Target’s guests make it their own.”

Eddie Borgo Necklace GIF

A Bullseye View was on-site as Target and Eddie debuted the collection at a gathering of friends and media. Poppy Delevingne – who just so happens to star in the campaign for the collaboration – also stopped by to celebrate. Take a peek!

Eddie Borgo for Target Play

Ready to get personal(ized)? Get inspired with these collection highlights:

Priced from $7.99 to $49.99 the Eddie Borgo for Target collection will be available at select Target stores and beginning July 12.

Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our newsletter and get the top stories from A Bullseye View delivered straight to your inbox!