From Job Interview Advice to Birthday Parties: How Target Team Members Go The Extra Mile to Make Guests Happy

February 13, 2015 - Article reads in
Yasir and Target Team Members

Every Target Team Member strives to personally deliver on Target’s promise to “surprise and delight” guests with the company’s signature “Expect More Pay Less” hospitality.

Perhaps you’ve been following the story of 15-year-old Yasir, who went to his local Target in Raleigh, N.C. in search of a clip-on tie for a job interview and ended up with something much, much more valuable. Thanks to some interview tips, fashion advice (read: a “real” tie) and oodles of positive reinforcement from Target Team Members DennisCathy and Cyndi, Yasir made it to the second round of interviews at his local Chick-fil-A (and even came back to Target to thank his “coaches”). If you watched Good Morning America today, you already know: Yasir got the job!

“We try to make every guest interaction special,” said Dennis. “I’ve changed flat tires on several guests’ cars in the parking lot. I once helped another guest get into her car after she locked her keys inside. Life alone gives us numerous opportunities to make a difference in peoples’ lives and it’s something that happens a lot when you work in a Target store. Cathy, Cyndi and I couldn’t be happier that we could have such a positive impact on this young man.”

Stories like the one highlighted on GMA are par for course when you’re a Target Team Member. They greet each workday with an above-and-beyond willingness to help, and are constantly seeking out new ways to exceed shoppers’ expectations. As such, Team Members are often rewarded with something very special: a guest moment they’ll treasure forever.

Below, we recap two recent, awwww-inspiring moments made possible by some gracious Target Team Members.

Norco, Calif. — Birthday Boy Keenan Gets His Wish (and More!)

Target’s youngest superfan may well be Keenan, a little boy who asked his mom, Sandye, if he could have his fourth birthday party in the store. When Sandye brought the idea to her local Target, she found the team to be more than responsive — they loved the idea. In fact, after gathering some logistical details, Team Leader Nick’s exact words were: “Just let me know what you need and we’ll take care of it!” It was decided that the birthday party would take place in the store’s café, but Team Members Matt C., NicoleBrittany and Deanna went all out, surprising Keenan with his own red shirt, khakis and Target name tag, balloons, a Bullseye plush toy and plenty of pizza. “It was a unique situation and the team really took it by the horns and made it that much more special,” said Nick.

Appleton, Wis. — It’s A Girl!

When Becca and Corey, a couple expecting their first child, walked up to the Guest Services desk of their local Target on Christmas Eve, they had an unusual request. They’d picked out two little stuffed bears — one pink, one blue — in the store and they wanted to purchase one of them but also have it wrapped up in a package…along with an envelope that revealed their baby’s gender. It was a fun and creative way to make the news a Christmas present to themselves, and all they needed was a willing “neutral party” to fulfill the request without ruining the surprise. Enter Annette, Guest Service Team Leader, who was more than happy to oblige. “I felt privileged to be part of their experience, and wanted to make sure I got it right — I checked the ultrasound picture three times,” said Annette. “Target empowers us to perform these random acts of kindness — plus, I love people. I treat everybody like royalty! You’ll never lose by going above and beyond for every guest every time.”

We hope you have an awesome experience during your next Target run. Did you know that Target is opening 15 new stores in 2015? Find out where here.

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