Target will put 15 new stores on the map this year with three distinct store formats – eight TargetExpress, one CityTarget and six general merchandise stores.
“Our store growth looks different today than it did five years ago, driven by guests’ expectations for ease and personalization in their shopping experience,” said Tina Tyler, executive vice president and chief stores officer, Target. “Smaller formats like TargetExpress and CityTarget offer customized assortments and services to meet the needs of guests who are increasingly moving into urban centers. In our general merchandise stores, we’re embracing a test and learn philosophy, innovating with layouts and experiences and bringing digital and brick and mortar together like never before.”
Where are these newest Target stores popping up? Take a look at the map below!
But that’s not all. Here’s a snapshot of what else guests have to look forward to:
- The San Francisco TargetExpress stores will have Made to Matter product, including a handful of brands based in San Francisco.
- The Oahu-Kailua and Maui-Kahului Hawaii stores will sell product from more than 30 local Hawaiian vendors.
- The San Diego TargetExpress will commission a local artist to create artwork inside the store.
- Boston will be the first CityTarget location on the East Coast (with a second location planned for Brooklyn, N.Y. in 2016!).
- The Fort Worth, Texas store will feature Target’s Home product in a new lifestyle setting to stop guests in their tracks and allow them to imagine how products might look in their own homes.
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