Target announces first Snapchat story.

It’s official: Target is on Snapchat. (If you haven’t already downloaded the photo/video messaging sensation, may we suggest you do so now?)

And this afternoon, we’ll be posting our first ever Snapchat Story. Head to Snapchat now and friend us (username: target) to make sure you don’t miss it! You can also check out a sneak peek of our first post below.

“Target is always looking for creative platforms to engage guests in ways that are meaningful to them,” said Kristi Argyilan, senior vice president, Media and Guest Engagement, Target. “Snapchat provides a fun channel for us to quickly share exclusive, behind-the-scenes content with our guests that they can’t get anywhere else.”

We promise the best is yet to come – stay tuned this weekend for another snap. Did someone say #MoreMusic?!

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