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Four New Hair Care Lines Joining Target’s Natural Beauty Assortment

Get ready for a really good hair day: This March, Target is upping its natural beauty game through the introduction of four new natural hair care brands. Free of harmful chemicals and full of nutrient-rich, restorative and plant-based ingredients, ATTITUDE, Renpure, SoapBox and SoCozy offer Target guests and their families more than 30 new ways to get gorgeously healthy hair.

“We continue to hear from guests that they’re interested in more natural beauty and personal care products,” said Christina Hennington, senior vice president, Health and Beauty, Target. “Bringing these brands to Target helps further differentiate our hair care assortment while providing new natural product options for the entire family – at prices all guests can appreciate.”

Find out more about Target’s natural newcomers below!

ATTITUDE’s got, well…attitude! The Canadian line features a variety of hair care products for adults and kids, all formulated with good-for-hair ingredients like shea butter and wheat protein. Already an international sensation, the brand is making its U.S. debut at Target – with each product checking out at just $9.99!

Renpure wins points for its luxurious formulas and nourishing natural ingredients like Argan oil and coconut. Target is the exclusive mass retailer for this Minnesota-based line, giving guests access to salon-quality hair care for $6.99 and under.

New Yorkers may already know about Cozy Friedman, founder of Manhattan’s premiere children’s hair salon Cozy’s Cuts for Kids, and its house line, SoCozy. This “no nasties” assortment stars gentle ingredients like soy protein, keratin and aloe, making it a hit with parents and little ones. Prices range from $11.95 to $14.50.

When you use SoapBox products, you get to look good and do good at the same time. For every product you purchase, the brand will donate a month’s supply of clean water to a community in need around the world. SoapBox is launching its collection of eight shampoos and conditioners exclusively at Target for just $4.99 each.

Natural hair care lines aren’t the only products coming to Target this March. Premium skincare brands Nuxe and S.W. Basics are joining the lineup too!

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