February 27, 2015
You’ve seen Bullseye, aka “The Target Dog,” before, popping up in Target commercials, ringing the opening bell at the Stock Exchange, announcing new store openings, making kids smile at Target House at St. Jude’s and posing with celebs on the red carpet. It’s no secret: This poised pooch loves to be photographed!
Bullseye has been Target’s beloved mascot since 1999. To commemorate Bullseye’s cuter-than-cute cross-country jaunts, we’ve curated a photo album of the pup’s greatest moments, raiding Target’s archives and press office for all the best shots from holiday gift cards to a NASCAR racing event. Take a walk with us down memory lane, below:
But there’s a lot more to Bullseye than amazingly photogenic good looks. Here are some fun facts you may not know:
Bullseye is a Bull Terrier.
To create the signature bullseye around the dog’s eye, Target uses a Humane Society-approved vegetable-based cosmetic paint applied by a professional make-up artist.
Bullseye has appeared on more than 25 Target GiftCards.
Bullseye has a full wardrobe including a special parka and booties for Iditarod, a tux for formal events, several fire suits for IndyCar and NASCAR races, a Minnesota Twins baseball jersey and a special Hawaiian lei.
Bullseye has become a pop culture icon, and was the first animal to be immortalized in wax at Madam Tussaud’s in New York.
Bullseye’s next appearance will be in Hawaii to celebrate the opening of two new stores!
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