Target's record-smashing holiday 2014 digital performance sets stage for 2015 innovations

January 14, 2015 - Article reads in
Guest looks at new Target iPad app

Target’s holiday digital offerings—from free shipping on to store pickup to Cartwheel deals—hit the bullseye with millions of Target guests as the retailer racked up record-breaking digital results this holiday season.

Check out the highlights:

  • Record sales on on Thanksgiving and Cyber Monday, up 40 percent from 2013.
  • Mobile traffic made up 60 percent of traffic November through December.
  • Black Friday weekend purchases made via mobile phones were 2 times higher than 2013.
  • Cartwheel, Target’s digital coupon app, added 2 million new users over the holiday period and surpassed $1 billion in promotional sales since it launched.
  • store-pickup orders hit a new record high on Thanksgiving Day.
  • Store maps in Target’s new iPhone app were accessed more than 400 thousand times.
  • On Dec. 20, the cutoff date for shipments to arrive Christmas Eve, had double its sales from last year’s cutoff date.
  • More than 950 guest-generated posts to #TargetStyle on Instagram were featured this holiday in the new Target app for iPad (selected from tens of thousands of #TargetStyle tagged photos!).

With a revamped website for mobile and desktop and re-launched apps for iPad and iPhone, Target feels "shoptimistic" about making 2015 its “appiest” year yet!

Visit A Bullseye View, Target's online magazine, to see the new Target apps in action. Download them to your iPad and iPhone, and watch how they transform the way you shop Target.

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