If Santa is the official toy courier of the holiday season, then product designer Nate Berkus is the designated decorator. His holiday collection for Target, with touches of metallic accents, adds a sophisticated hint of shine to any space — including the “Home for the Holidays” installation at STORY.
Last night, Nate stopped by the New York-based boutique to participate in an intimate event with Greg Van Bellinger, design director, Product Design and Development, Target. The two talked about — surprise! — the state of the design world: how design continues to change over the years, ways that consumers impact design on a daily basis, how brands can tell a story through design and more.
Those lucky enough to attend the event capped off the night with a little shopping. (Who wouldn’t?!) A Bullseye View recently joined Nate and STORY founder Rachel Shechtman in a lively discussion about the Nate Berkus at Target pieces she picked out for the boutique, and what inspired their design philosophies.
The result? A gift-guide-come-to-life. Check it out in the video below.
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