TOMS for Target Launch Event
Photo Credit: David Crotty/PatrickMcMullan.com

Giving back has never looked so good. Last night, TOMS Founder and Chief Shoe Giver Blake Mycoskie, actress Jennifer Garner, actress and The Honest Company founder Jessica Alba, actress Sarah Hyland and more hit the red carpet to celebrate the TOMS for Target collaboration, which launches Nov. 16. Needless to say, we’re counting the days!

Set to the backdrop of a local farmer’s market, the BookBindery — a refurbished book binding warehouse in the heart of LA’s Culver City — was transformed into a rustic, ready-to-shop emporium. Guests enjoyed family-friendly activities, including DIY gifting tables, a photo shoot station, entertainment by DJ Hapa and a live performance by American folk-rock band Dawes.

The TOMS for Target collection includes more than 50 pieces of apparel, accessories, shoes, home goods, and more, each under $50. For every item purchased, a blanket, meals or shoes will be given to a person in need via the American Red Cross, Canadian Red Cross, Feeding America and Food Banks Canada, with the potential to provide more than 11 million meals, blankets and shoes to those in need.

Not in LA? Not to worry. Catch a behind-the-scenes glimpse of last night’s magic below and don’t forget to shop the TOMS for Target collection starting Nov. 16! Share your finds via social media using the hashtag #TOMSforTarget.

TOMS for Target Launch Party play

Jennifer Garner is wearing the TOMS for Target Graphic Tee in Gray.
Sarah Hyland is wearing the TOMS for Target Graphic Sweatshirt in Gray.
Laysha Ward is wearing the TOMS for Target Poncho in Gray.
Jessica Alba is carrying a TOMS for Target Pouch.

Photo Credit: David Crotty/PatrickMcMullan.com

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United States: For each item purchased from TOMS x Target collection from 11.16.2014 – 03.12.2015 in US Target stores and target.com, one of the following will be donated or given: (I) by Target: $3 (the monetary equivalent of one week of meals for someone in need; $1 = 9 meals secured by Feeding America® on behalf of local food banks) to Feeding America FeedingAmerica.org;  or $5 (the monetary equivalent of one blanket) to American Red Cross Disaster Relief redcross.org; or (II) by TOMS: TOMS will give one pair of new shoes (which may differ in value from the shoes purchased) to a child in need.  See product packaging for details of which donation or giving will occur with purchase.  Donations are not tax deductible for guests. The Target and TOMS programs/donations/giving are being administered independently. Each party is solely responsible for its program/donations/giving.  For more information on TOMS, how it provides shoes, sight, and clean water to people in need, and its giving partners, visit www.toms.com.

Canada: For each item purchased from TOMS x Target collection from 11.16.2014 – 03.12.2015 in Canada Target stores, one of the following will be donated or given: (I) by Target: $3 (the monetary equivalent of one week of meals for someone in need; $1 = 7 meals secured by Food Banks Canada on behalf of local food banks through its National Food Sharing System) to Food Banks Canada www.foodbankscanada.ca; or $10 (the monetary equivalent of one blanket) to Canadian Red Cross www.redcross.ca; or (II) by TOMS: TOMS will give one pair of new shoes (which may differ in value from the shoes purchased) to a child in need.  See product packaging for details of which donation will occur with purchase.  Donations are not tax deductible for guests.  The Target and TOMS programs/donations/giving are being administered independently. Each party is solely responsible for its program/donations/giving.  For more information on TOMS, how it provides shoes, sight, and clean water to people in need, and its giving partners, visit www.toms.com

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