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Target Has Lots in Store (the App Store, that is) for Guests this Fall

We at A Bullseye View love a good sneak peek! And we just got our hands on a slew of digital happenings at Target that will go live in coming weeks – and we just couldn’t wait to share.

The company is completely revamping its app, while also cooking up new apps for pharmacy and gift registry that make it easier than ever to do what we love most – shop! And it all comes on the heels of Target being named 2013 Mobile Retailer of the Year by Mobile Commerce Daily, and already having two of the top shopping apps: Cartwheel and the flagship Target app.

“We view mobile as the new front door to Target,” says Jason Goldberger, senior vice president of and Mobile. “We’re launching a host of significant enhancements and updates to Target’s mobile offerings – making it easier than ever for guests to shop Target.”

iPhone App Update (Available later this month)

   The app’s enhanced navigation, search, lists and maps are a total game-changer—these tech triumphs will completely revolutionize the way guests access Target’s latest and greatest

   Shopping lists are front and center and even include a scanning feature

   Finding products has never been easier with the enhanced search functionality and interactive store maps, which show the location of any item within a Target store

iPad App Updates (Available later this month)

   As one of the most social apps in retail, when a guest shows off her new Altuzarra for Target dress on social media, Target may feature the post within the app!

   The app also showcases trending Target items on Pinterest

   Guests can now personalize the homepage by choosing exactly which categories to feature

Target Healthful  (Available later this month)

Got a headache from managing your family’s many prescriptions? Target has the cure: a new pharmacy app called Target Healthful, which allows guests to organize prescriptions, check prescription status, transfer prescriptions and place orders for refills. This app is just the beginning, so stay tuned for future app updates in 2015!


The mobile coupon awesome-ness that is Cartwheel – which has already saved $110 million and counting – debuts two exciting new features this fall. Personalized Recommendations suggest tailored offers based on guests’ in-app activities, while Exclusive Offers reward loyal guests with more personalized, higher-value offers.



Whether you’ve got five minutes or five hours (hey, we’ve seen it!) to shop, Curbside may change the way you make your “Target Run.” Target has partnered with the startup Curbside to offer curbside pickup at 10 San Francisco Bay area stores. Guests simply place an order for store pickup through the Curbside app and collect their purchase in person at a convenient Curbside-branded trailer or tent near the store entrance. They’re back on the road in no time!

Just imagine what all of this means for your holiday shopping list—woo-hoo!

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