Orla Kiely’s Latest Collection for Target is Om-Believable

October 17, 2014 - Article reads in

Target’s frequent collaborations with Irish designer Orla Kiely have become a cult classic. Defined by midcentury-mod motifs and happy color combinations, Orla’s designs for Target consistently hit the sweet spot between irresistible and affordable.

Next up? Yoga and gym class accessories. The range includes mats, yoga blocks, water bottles, towels and headbands priced between $12.99 and $39.99. Look for the items at Target stores nationwide and online beginning Oct. 26.

Yoga has become an increasingly popular way for women of all ages to tone up, relax and stay grounded. The Orla Kiely for Target collection speaks to this trend in a strong way, but is also designed for those who want to look and feel chic at the gym or on the go.

Inspired by her own exercise routine — a range of activities that includes power walking around London’s Clapham Common — the designer’s first foray into fitness embraces a palette of red, pea green and charcoal. “I love color and their tonalities anchored by a strong neutral,” said Orla. “To me, the shots of red and green convey power and my signature four-petal flower print is perfect for yoga and the renewing effect it has on the mind and spirit.”

The Orla Kiely for Target offerings will also include a separate collection of luggage and travel accessories (perfect for those traveling this holiday season or for holiday gifts!).

Check out highlights from the look book, below.

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