Celebrate Hello Kitty's 40th anniversary with Target.

Happy Anniversary, Hello Kitty! Celebrate with Target!

She’s a cat, she’s a girl, she’s…well, whatever your estimation of Hello Kitty, it’s hard not to adore her. Or to marvel at the fact that this cute character—and global pop icon—celebrates her 40th anniversary this year. (She’s 40—can you believe it?)

Each season, Target offers guests of all ages an exclusive assortment of Hello Kitty apparel, stationery, toys and more. This fall, the team went all-out, adding a hand-picked selection of collectible 40th anniversary products to the mix.

The collection began arriving in stores last month and a fresh batch of Hello Kitty goodies sets on Oct. 26. Snap them up before they sell out!

Check out highlights from the look book below—Bullseye’s cameo kind of steals the show, but it’s all pretty fabulous, just like Hello Kitty herself!

Pssst…The exclusive Hello Kitty 40th anniversary products aren’t the only way Target plans to mark the occasion. Check back on Oct. 29 to find out more!

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