boutique-brand toy

Target reveals top toys for the holidays

When it comes to toys, Target will stand out this year for two big reasons. First, we’re offering the most in-demand toys from top brands, including some exclusive items. Second, we’re introducing an expanded assortment of boutique-brand toys, which are designed to inspire creative play.

“As we approach the holidays, guests can count on Target whether they’re searching for the toy that everyone is talking about or the game that will be sure to spark a child’s imagination,” says Kathee Tesija, Target’s executive vice president and chief Merchandising and Supply Chain officer.  “Target is dedicated to offering our guests an expansive toy assortment to help them find the perfect gift for every kid on their list.”

Each year, Target partners with the top manufacturers to identify the hottest kids’ gifts for the season. This year’s top toy list features in-demand items from LEGO, Disney’s “Frozen,” Fisher-Price, Barbie and more. The list also includes kid-focused electronic items. Toys on the list are highlighted by age, so guests can easily identify the right gifts for their children.

New this year: Target is partnering with dozens of specialty brands – such as Wonderology, Hape and Mindware – to offer toys that have traditionally only been offered at small boutiques. These boutique-brand toys focus on play patterns such as discovery, exploration and imagination that promote child development.

For more information, go behind the scenes with A Bullseye View, Target’s online magazine for guests. 

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