September 25, 2014
We’re just a few days in to fall and already looking forward to the first snowfall. Are we crazy? Or are we just crazy excited about Target’s exclusive line with Faribault, a classic-meets modern collection of American-made accessories and giftable items starring the heritage mill’s signature 100-percent wool textiles. The assortment of limited-edition bags, throws, scarves for men and women and tech accessories will be available on Target.com starting Nov. 2 and come in an array of exclusive stripes and plaids. We’re planning to stock up for ourselves and buy more than a few gifts for the holidays.
Founded in 1865, Faribault is known for its durable, comfortable wool blankets. The family-owned company is located on the banks of the Cannon River, not too far from Target’s headquarters in Minneapolis. “We couldn’t be more proud of the final product,” said Stacia Andersen, senior vice president of apparel and accessories at Target told the Star Tribune. “The quality is remarkable and the fact that it’s the result of two Minnesota companies coming together, we feel, is very special.”
The collection for Target presented the mill’s creative team with an opportunity to mine their archives for inspiration and dive into new product categories. The result: a line that’s rooted in American history, with an entirely contemporary edge (the assortment includes smartphone cases and tablet sleeves). “There’s something about wool that is just timeless,” says Bruce Bildsten, Faribault’s CMO. “But we’re always wanting to try new things. We trusted Target because they prove again and again that they can collaborate with brands, bring out the best in them and represent them for what they are.”
Check out the look book—pin your favorite pics—and get to know Faribault Woolen Mills in the video below.
Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our bi weekly newsletter and get the top stories from A Bullseye View delivered straight to your inbox!