Target announces new back-to-college campaign.

Target Enlists YouTube Stars for College Dorm Room Makeover Series

It’s not always easy to make a cramped, 300-square-foot dorm room feel like home! But this year, students will be inspired to take their campus crash pads to the next level thanks to Target’s new dorm makeover series.

Dubbed “Best Year Ever,” the show — a mix of reality TV and design challenge — will show students how to create their own unique living spaces, no matter the square footage. Throughout the series, YouTube stars Todrick Hall, Mike Bolts, Tiffany Garcia and Ann Lee, alongside Veronica Valencia, founder of Design Hunter LA, provide décor tips and advice for college living.

Running throughout July and August, each four-part series will feature a dorm or apartment makeover that offers solutions to small-space living issues that many students face. Each episode will premiere on Target’s YouTube channel and the pages of each of the four YouTube stars.

Take an exclusive sneak peek below, and check out the first episode today!

Visit Target.com/back-to-college and check out the look book to shop everything you need for your #BestYearEver—from bedding and bookshelves to desks, dorm décor and must-have electronics.

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