happy first birthday to Target’s Cartwheel app

July 7, 2014 - Article reads in
guest experience
birthday cupcakes

Cartwheel's 7.7 million users have saved more than $84 million since it launched a year ago.  To celebrate this one-year milestone, Cartwheel is letting its users vote on their favorite of six special offers now through July 10. The winning deal will run July 13 to 14.

All SuperTarget locations will host a cake-filled birthday celebration on July 13, with Cartwheel experts on hand to show guests how to use the app. Guests can earn a birthday badge by using Cartwheel between July 13-19, unlocking another offer spot in their Cartwheel.

One of the biggest requests over the past year has been to include Target.com offers on Cartwheel. The Cartwheel team is going to start testing this feature with a small number of offers that will be available in stores and at Target.com.

“Millions of guests have fallen in love with Cartwheel,” says Casey Carl, president of omnichannel at Target. “But we’re not standing still. We listen to feedback from guests and act on it to continually improve our digital offerings.”

Read more about Cartwheel on A Bullseye View, Target's online magazine.

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