new marketing campaign shows guests how to conveniently shop and save at Target

June 13, 2014 - Article reads in
guest experience
Shop Differently campaign

From the essentials-driven Target Run to our new corporate social responsibility campaign, Target is telling its story through some amazing marketing. And the story continues with a new campaign that aims to expand the brand perception of Target from simply a brick-and-mortar store to a total retail experience. “We know that while guests, including Millennials, love Target and our stores many don't think of Target as a go-to digital destination,” says Janet Roller, group manager, Marketing.” We want our guests to know that Target has digital solutions that fit the needs and pace of their lives.”

The campaign features three of our solutions-focused initiatives: Subscriptions, Store Pickup and Cartwheel. “Through robust guest research, our guests identified these three among the top solutions that help them save time, save money and stay organized,” says Janet.

In addition to the TV spots, guests can better understand how to use Subscriptions and Store Pick Up through educational videos available at Target.com/subscriptions and Target.com/storepickup. Cartwheel was featured in this cool introduction video when the program launched last May.

Also, in July, new components of the campaign, like in-store marketing, will be featured in our new quick-trip store format, TargetExpress, and we’re looking to integrate these components into all our U.S. stores later this year. “Bringing the campaign back as we lead up to Holiday will offer another chance to educate and inspire our guests,” says Janet.

Check out all the new TV spots for Subscriptions, Store Pickup and Cartwheel at Target’s YouTube page.

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