Upholstered furniture is a big seller at Target.com, accounting for 30 percent of the site’s furniture sales in 2013. Now Target.com has expanded the category by launching a line of custom upholstered furniture.
Target.com’s new custom upholstery line currently offers 31 different pieces of furniture, called “silhouettes,” and more than 60 fabrics overall. Each silhouette offers a minimum of 12 fabric options. Right now, guests can choose fabric, color, and style. Target plans to eventually expand the options to include tufting, buttons, leg color, nail heads and more.
The current silhouettes focus on living room and bedroom items like headboards, chairs and ottomans and will expand this summer to include dining chairs and bar stools. Guests can order free fabric swatches, and all items are made to order in the U.S. with only a two- to three-week delivery time, much quicker than many other custom furniture outlets.
Top-sellers include the Nail Button Tufted Wingback Bed and the Nail Button Storage Ottoman. Visit Target.com to see the rest of the custom upholstery line.
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