How Target Fueled One Shopping Startup’s Launch

May 15, 2014 - Article reads in

Here at A Bullseye View, you know we’re all about online shopping and keeping up with the latest trends on our favorite blogs and mags online.

But have you ever found that must-have outfit online — and all you want to do is click and buy it right then — and the process is super complicated? The truth is, content and commerce don’t always mesh all that well across the web. They’re stuck in the friend zone.

Now one startup is looking to change that – with a little help from Target!

Cosmic Cart, the universal shopping cart company that launched last week as part of TechCrunch’s Disrupt NY Startup Battlefield, lets readers like us easily click to buy products we want, directly from the blogs and mags we love.

“We’ve been applying [to TechCrunch Disrupt] for a couple years now,” said Alex Adelman, Cosmic Cart CEO. “To be on a stage like this and to get to say we have launch partners like fashion blogger Blair Eadie of Atlantic-Pacific and retailers like Target — it’s huge for us.”

Publishers and content creators are likely to love Cosmic Cart because it gives them a new way to create revenue and happier readers. Meanwhile retailers like Target get a chance to turn the editorial web into a marketplace for reaching shoppers when they’re most in the mood to buy.

And for shoppers, Cosmic Cart stands to make it super easy to buy an entire outfit or look from their favorite blogs – without that frustration of clicking on tons of different links that take you to multiple retailers. Shopping victory.

Want to learn more? Check out Alex and Cosmic Cart’s CTO Matt Senter presenting at TechCrunch Disrupt here.

While the product may have just launched, Cosmic Cart has been hustling behind the scenes for a few years. Target entered the picture last year when Alex and crew got a meeting with Target executives.

The teams liked the concept so much that the Bullseye became a retail partner and also made a small investment in the startup.

Additionally, Target had the Cosmic Cart team set up shop at our HQ for three months last fall, realizing how valuable it would be for Cosmic Cart to tap into Target resources – from execs who work on Target APIs (for you non-techies, that’s Application Programming Interfaces) and execs who work with major blogger networks.

“We never would have gotten this far this fast without Target,” Alex said.

And now it seems the sky (and beyond) is the limit for Cosmic Cart.

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