Target receives French Merits award in Quebec

March 25, 2014 - Article reads in
a billboard that appeared at Target's grand opening in Quebec

Each year, the Office québécois de la langue française (OQLF) bestows the Mérites du français (French Merit) award to organizations that demonstrate outstanding francization efforts and promote quality French language in the workplace. This year, Target was awarded that honor in the International Company category.

“Winning the Mérites du français International Company award proves that we focused on the right priorities when we entered the Quebec market,” says Anik Pelletier, group manager, Multilanguage Services at Target. “This award says that we care about our Quebec guests, our team members and the entire francophone population. It’s challenging to become a finalist, but rewarding to see the OQLF recognize our dedication to being a good neighbor and corporate citizen.”

This achievement is a huge accomplishment for Target, especially since this is the first time we’ve operated entirely in a language other than English. With this award, the OQLF acknowledges our hard work in building an experience that’s true to our brand, relevant to Quebec’s unique culture, and respectful of the French language.

Throughout the past two years, more than 300 team members across Canada and the U.S. have worked hard to accomplish this feat. Some of our achievements that led Target to win the French Merit award include:

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