After the Target data breach late last year, Target Chairman, President and CEO, Gregg Steinhafel announced a new coalition to help educate the public on the dangers of high-level cybercrime.

Target and the three trusted coalition organizations — National Cyber-Forensics and Training Alliance (NCFTA), National Cyber Security Alliance (NCSA) and Better Business Bureau (BBB) — held their second meeting in Minneapolis last week to discuss next steps in this multi-year campaign. Facilitated by Charlie Firestone of the Aspen Institute, the members discussed creating a culture of digital security and trust for consumers and empowering people to take action as smart digital citizens.

Below, the coalition weighed in as Target executives Laysha Ward, President, Community Relations and Target Foundation and Jeff Jones, Executive Vice President and Chief Marketing Officer discussed plans to advance public education on cybersecurity with a $5 million investment for a multi-year campaign. We’ll provide more updates on A Bullseye View in the coming months.

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