Target adds acclaimed hair care line to its beauty roster

February 19, 2014 - Article reads in
Carol’s Daughter styling cream and sulfate-free shampoo

When guests shop Target, they’ll find many of the big names in hair care, from Toni & Guy to Shea Moisture. And now Target is adding another acclaimed brand to its beauty roster: Carol’s Daughter. Starting in March, guests will find Carol’s Daughter products in U.S. stores and at

Founded in Brooklyn in 1993, Carol’s Daughter is known for its high-quality, natural hair care products. Target will be the exclusive retailer to carry the Carol’s Daughter Sacred Tiare Collection, which is designed to stop breakage and smooth frizz at the same time. The collection features sulfate-free shampoo, fortifying conditioner, hair mask, leave-in conditioner, styling cream and smoothing serum.

Target will also carry the Carol’s Daughter Black Vanilla Collection, which adds moisture and shine to dry, brittle hair, plus the Carol’s Daughter Hair Milk Collection for curly hair.

Visit A Bullseye View, Target’s online magazine, for an interview with Carol’s Daughter founder Lisa Price. And to find more multicultural hair care products, visit

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