introducing Ámbar, Target’s new women’s line

February 10, 2014 - Article reads in
Ámbar collection

It’s no secret that Hispanics are a significant part of the U.S. population. One in six people living in the United States is Hispanic, and Target wants to make sure they find what they’re looking for in stores and at 

“With the rate the Hispanic population is growing, it is critical for us to offer a relevant assortment at a great value,” says Jenny Panske, Segmentation merchant, Merchandising.

That’s why Target is rolling out Ámbar, a new apparel collection designed with our Latina guests in mind. Ámbar sets in 50 U.S. stores this month, and it will also be available at

So what sets Ámbar apart from other women’s apparel? A combination of great style and fit. The collection features vibrant colors, bold patterns, and figure-flattering silhouettes and fabrics. Guests will find a mix of dresses, tops and bottoms.

Check out the collection at

Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our newsletter and get the top stories from A Bullseye View delivered straight to your inbox!