Target has been named 2013 Mobile Retailer of the Year, “the most prestigious honor for smart, strategic and creative use of the mobile medium by a retailer,” according to Mobile Commerce Daily, a top news source for mobile business. Taking top honors in 2010 as well as 2013 makes Target the only retailer to win this award twice.
What put Target at the top of the heap? Target’s innovative use of Pinterest, including Awesome Shop; our retail accelerator contest in conjunction with Fast Company; the launch and huge success of Cartwheel; and new features added to the Target app are just a few of the things that set Target apart from other retailers.
“During the course of 2013, Target elevated mobile commerce through a multi-prong strategy that included a big push in leveraging social to better meet mobile shoppers’ needs, making it easier for in-store shoppers to engage with the retailer and challenging developers to innovate the shopping experience,” Chantal Tode wrote in the Mobile Commerce Daily story. “Additionally, the retailer continued to fine-tune its mobile apps and Web sites while pushing forward its mobile video, location-based, content, advertising and couponing efforts.”
Target also received the award for Mobile Commerce Website of the Year. “Target’s mobile site is well organized, making it easy for browsers to find what they’re looking for,” Tode writes, noting that a recent study found Target to be the most browsed retailer on mobile, ahead of Walmart and The Apple Store.
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