Target Spreads Heartwarming Holiday Cheer

December 17, 2013 - Article reads in

Santa’s not the only one spreading Christmas cheer this holiday season. In a handful of cities across the country, Target surprised unassuming passers-by with an early Christmas gift.

As part of #MyKindOfHoliday, @Target asked followers to tweet about what they do to spread holiday cheer. As we gathered inspirational responses via Twitter, our teams quickly mobilized to create magical moments in cities across the U.S., including Boston, Chicago, Miami and Houston.

We even shared our holiday cheer high up in the sky at 30,000 feet, with passengers traveling from Minneapolis to Portland, Ore., and Los Angeles.

Scroll down to read the #MyKindofHoliday tweets and the moments they inspired Target to create.

Target’s beloved Bullseye and Red Sox’s Wally the Green Monster teamed up to read classic Christmas stories to students at Edward Everett Elementary School in Boston. Wally and Bullseye also helped with a snowflake and stocking decorating activity, and each student got to take home three new books.

“It was a very special day,” says Principal Laura Mitcheli. “I cannot even express how special it was for the students.”

In chilly downtown Chicago, the Bullseye bought out an entire Christmas tree lot and distributed free trees and ornaments. “This is the best way to get my holiday decorating started,” clamored one guest.

Target also surprised Delta Air Lines passengers on an evening flight from Minneapolis to Portland with free neck pillows, TargetGiftCards and free Wi-Fi. A flight departing Minneapolis for Los Angeles got the same special treatment. That’s what we call an upgrade!

Target treated 36 Houston-area food pantries to a delightful holiday treat. When delivery trucks from the Food Bank of Houston arrived at each of the locations, managers were shocked to find out that Target was footing the bill for the deliveries. Additionally, Target provided the Food Bank of Houston with a $5,000 donation to help cover costs throughout the busy holiday season. “You have no idea how much this means to our organization and how far this goes in helping us,” said one thankful manager.

At a Miami movie theater, Target showed up with 300 branded bags filled with goodies galore, including a theater gift card, candy and popcorn—to hand out to guests. “A voucher for my next movie?” said one excited guest. “I’m for sure going to Target tomorrow!”

We love giving back during the holidays, but giving is something we do 365 days a year! Target team members give hundreds of thousands of hours volunteering in their communities every year; and we give five percent of profit to communities, adding up to more than $4 million each week.

So, how do you give back and spread good cheer? Let us know in the comments below!

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