Target plush dog with snowboard

2013 Holiday Bullseye hits the slopes

Decked out and ready to shred in his red hoodie and snowboarding gear, our beloved St. Jude Holiday Bullseye is back to make fun winter memories with families across the country.

Target is offering the collectible plush in stores and online at while supplies last, with the entire $14.99 purchase price*—up to $750,000 in total—going to benefit the kids of St. Jude Children’s Research Hospital through its Thanks and Giving program. This is the third year in a row we've offered the limited-edition plush to raise funds for St. Jude.

“This year’s St. Jude Holiday Bullseye gives guests the opportunity to support the incredible work at St. Jude,” says Erin Ostlund, process owner, Community Relations, Minneapolis. “They can feel good knowing that their purchase will be a hit with anyone on their shopping list and support the kids at St. Jude, too.”

Target’s dedication to the kids of St. Jude began in 1996 with our commitment to build the hospital’s long-term residential facility, which was designed to be a home away from home for patients and their families. Since opening in 1999, St. Jude Target House has been a place of comfort for more than 1,500 families as their children battle cancer and other catastrophic diseases at St. Jude.

Throughout the year, Target hosts festive carnivals for the patients and their families and supports education on the hospital campus through the St. Jude School Presented by Target.

Visit the Community Well-being page to learn more about how Target helps build strong, healthy communities.

*Donation amount is based on purchases at Target and Oct. 27, 2013 through Dec. 31, 2013, maximum of $750,000.

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