mobile devices next to a Brightspot package

say hello to Brightspot, Target’s new mobile service

When it comes to mobile plans, many guests are looking for unlimited data at a great price – without a contract. That’s why Target is launching Brightspot, an exclusive mobile plan powered by T-Mobile. Guests can sign up at U.S. Target stores or

Brightspot is a great value for guests. For $35 a month, guests get unlimited talk and text. For $50 a month, guests will get unlimited talk, text and data up to 4G speeds. There are no overages, service charges or surprise fees. Guests can use a REDcard on all phones and plans to save an additional 5 percent. And for every six months of service, guests will get a $25 Target GiftCard to use anywhere in store.

Here’s how Brightspot works: Sign up by visiting the in-store mobile kiosk in the Electronics department. There’s a designated Target Mobile team member who can help you get started. Purchase one of eight phones that are part of the Brightspot plan. (Otherwise, you can buy a new phone at full price or bring your current, unlocked phone. Just purchase a SIM Card Kit to switch your phone to Brightspot.) You can even keep your existing number.

Pick a plan, and follow the provided instructions to activate your phone. The process should only take about five minutes. Purchase more pre-paid cards or phones as you need them in store or online.

To learn more, visit

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