Great design is about more than aesthetics and style; it’s innovative, energetic and smart.

Target’s design philosophy—one that centers on making smart design accessible and affordable to all—is reflected in every aspect of what we do and how we do it.

From easy-to-navigate store layouts to product packaging and designer partnerships, design is in our DNA—a huge reason why Target believes in the value of design education. The approachable philosophy is also why Target sponsors National Design Week (Oct. 12 – 20), which aims to draw attention to the ways in which design enriches everyday life.

To help kick off this weekend’s programming at Smithsonian’s Cooper-Hewitt in New York City, we asked designers, Target leaders, and even Chip Ganassi, to reflect on what design means to them. They sound off below…

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