3.1 Phillip Lim for Target

Inside the 3.1 Phillip Lim for Target Launch Party

We’re not just saying this because, well, we write for this blog, but last night’s 3.1 Phillip Lim for Target launch party was one of the best collection bashes yet.

A perfect start to Fashion Week, industry insiders came out to shop the limited time-only collection before it debuts Sept. 15, and sip on champagne while overlooking the Manhattan skyline. Jessica Alba, Solange Knowles, Maria Sharapova, Emile Hirsch, Alyssa Miller and more were all spotted at the soireé, held in Spring Studios.

When partygoers weren’t ogling over the must-have bags, blouses and dresses, they were enthralled with the interactive installation. Officially the longest cinemagraph ever made (aka a digital panorama with moving aspects), it took more than four months to produce and represents a full day-to-night panaroma of the collection in action.

Cheers to 24-hour style, we say!

3.1 Phillip Lim for Target
Sept. 15

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