Oh, Baby! Target Revamps the Baby Department

Like many parents-to-be, we’ve recently been “nesting.” We may not be expecting a baby, but we’re planning to help you prepare for yours!

At Target, we’ve heard from moms that shopping for that new bundle of joy can be tough. With so many products to choose from, not to mention lots of unanswered questions, Target is here to help.

Target is testing an enhanced baby department in 10 Chicago-area stores. These stores offer parents an inspired shopping experience and insightful solutions—all at the great value they expect from Target.

Target partnered with BabyCenter, the world’s leading pregnancy and parenting resource, to provide guests informative content on in-store iPads, helping them feel confident about their purchase decisions. And on-site advisors (specially-trained team members who can offer unbiased guidance and product education) and a redesigned department layout complete the experience.

We recently stopped by a Rosemont, Ill. Target store for an exclusive grand tour of the revamped baby department from store team leader, Leanne Wiborg.

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