diaper duty

Diaper Duty Just Got Easier with Target Subscriptions

If you’re a new parent, we don’t need to tell you about the day-to-day stresses of your new title as Mom or Dad.

What we can tell you is that Target is here to make parenthood a little easier. From car seats to clothing, we’ve got all your baby needs covered. And starting today, Target is helping to make one of your daily duties a lot more manageable—Diaper duty.

Target is piloting a new subscription service on Target.com for diapers and other baby-care items including formula, wipes and training pants. And not just any diapers and formula, we’re talking Target’s up&up brand and other trusted names like Huggies, Pampers, Seventh Generation, Enfamil and Similac.

Visit Target.com/targetsubscriptions to select from about 150 eligible subscription items – including some of our largest bulk-sized offerings—and choose to have those products delivered right to your doorstep in regular four to 12 week installments. Before each subscription order goes out, you’ll get an email from Target as a reminder in case you need to update sizes or quantities.

And think of all the extra space you’ll have in that red shopping cart… for clothes, home décor – and, oh yeah, the baby. No more schlepping big boxes of diapers and baby supplies from the cart, to the car, to your front door!

Like anything new, we know there may be some hiccups (baby pun intended) with this new service. That’s why Target is encouraging feedback as we work to refine and enhance the offering—and help make some of your parenting duties a little bit easier.

Here’s to hoping your parenting adventure is as smooth as a baby’s bottom (that’s our last pun, we swear)!

Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our bi weekly newsletter and get the top stories from A Bullseye View delivered straight to your inbox!