Real Kids, Real Style: An Inside Look at Target’s Back-to-School Campaign

July 12, 2013 - Article reads in

As you stock up on No. 2 pencils and notebooks for your kids, they’re probably perusing the aisles for a brand new backpack and a first day outfit.

Kids are the real style leaders today—their youthful confidence inspires bold outfits that look like mini versions of ensembles splashed across street style blogs.

This back-to-school season, Target is shining the spotlight on sartorialists-in-training with a marketing campaign that feels as unique as kids themselves.

The broadcast TV spots focus on telling stories around classic classroom moments that make students feel like real-life heroes in school. The ads feature real kids (not actors) to capture real, authentic reactions.