Welcome to Bullseye University, a first of its kind interactive digital experience that gives Target’s college guests the opportunity to see what it’s really like to live in a Target-designed dorm and then style their own.

From July 15 through 18, the “roommates,” played by five popular YouTube personalities, will be living in custom-designed Target dorm rooms, their experiences streamed live 24-hours a day on BullseyeUniversity.com. Viewers will have the opportunity to go online and interact in the roommates, participate in daily interactive experiences, shop back-to-college products featured in the dorm rooms and win prizes (more than 400 prize packs will be given away!).

The roommates— Chester See, Meekakitty (Tessa Violet), Magic of Rahat, Brooke “Dodger” Leigh and Clothes Encounters (Jenn Im)—will interact with viewers in their dorm as well as the Bullseye University student lounge, where additional activities such as workout classes, magic shows and concerts will take place.

To learn more about Bullseye University and to find out how the custom-designed dorms were built, visit A Bullseye View.

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