Orla Kiely brings fresh prints to Apple electronics accessories

July 19, 2013 - Article reads in
lifestyle
Orla Jeily's iPhone and iPad cover for Target.

Target’s assortment of Apple electronics accessories is getting some stylish new additions July 21 when Orla Kiely, in partnership with Belkin, launches a new collection of iPhone, iPad mini and iPad covers. For our first-ever designer partnership in Apple accessories, Kiely created a variety of 1960s-chic patterns for the fashionable Target guest. The line for iPhone 4 and 5, iPad and iPad mini balances fashion and protection. “The prints are fun, cool, hip, confident—like the people who use them,” she says.

Kiely's collection is the latest addition to an already growing assortment. As more guests gravitated toward iPhone and iPad covers in the last year, we've expanded our range of products to include more fun, colorful and fashion-forward options. 

Do Kiely’s designs look familiar? This isn’t her first time designing products in partnership with Target. “My first collaboration with Target was when they asked me to design a limited-time-only set of Home products in 2008,” says Kiely. “The guests loved the products and snapped them up as they arrived on the shelf.” Kiely then went on to create soaps and environmentally friendly products for the Method brand at Target.

The Orla Kiely accessories collection will be sold in stores and at Target.com until early October. The collection will then head to our stores Canada, where products will be sold from mid-October until spring 2014.

Check out A Bullseye View, Target’s online magazine, for more Orla Kiely coverage.
 

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