An assortment of Simply Balanced products.

Simply Balanced: Target’s wellness grocery brand

If you’re looking for healthy and organic foods at great prices, Target has you covered. Simply Balanced, our new wellness grocery brand, is designed to give guests easy options for eating well.

The products include wholesome ingredients, and more than 40 percent of the assortment is organic. There are no products with hydrogenated or partially hydrogenated oils, high-fructose corn syrup, synthetic colors, artificial preservatives, artificial flavors or artificial sweeteners.

The good news doesn’t stop there: The majority of Simply Balanced items are made without genetically modified organisms (GMOs), and Target will eliminate all GMO ingredients from the line by the end of 2014. Target is also setting a goal to increase organic food offerings by 25 percent by end of fiscal year 2017.

More than 200 Simply Balanced products will roll out in U.S. stores in 2013, including snacks, beverages, breakfast items, dairy, baking items, pasta and frozen foods. The brand will make its Target Canada debut in 2014.

Visit for Simply Balanced product details or visit the Design & Innovation page to learn more about our top owned brands.

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