May 9, 2013
Evolving your fall wardrobe just got a whole lot easier. Target has collaborated with designer Phillip Lim on an exclusive collection for women and men. Available Sept. 15 at most Target stores in the U.S. and Canada, and at Target.com, 3.1 Phillip Lim for Target features a range of apparel and accessories, including shoes, bags and travel accessories.
“Since an early age, I’ve been intrigued by the idea of design evolution,” says Lim. “One of the reasons I wanted to collaborate with Target is because I felt that together we could create a collection that would inspire—one that is cool and chic, but still very accessible.”
3.1 Phillip Lim for Target embodies Lim’s philosophy that clothing is meant to refine, not define. Rooted in a classic fall palette of neutral tones and prints, the collection features more than 100 items and ranges in price from $19.99 to $299.99 for apparel and $19.99 to $59.99 for accessories. Standout pieces include a trench coat for women and a leather moto jacket for men.
“Phillip is a designer we’ve had our eye on for years,” says Trish Adams, senior vice president, Merchandising. “His aesthetic is modern and sophisticated, and he shares Target’s vision of democratizing design.”
Since the debut of the 3.1 Phillip Lim label, which he cofounded with friend and fabric supplier Wen Zhou, in 2005 at New York Fashion Week, Lim’s designs have received praise from editors, celebrities and critics for their easy, chic and youthful elegance. Throughout the years, Lim has won many notable awards and developed a following of notable celebrity supporters, including Kate Hudson, Scarlett Johansson and Keira Knightley.
For behind-the-scenes details about 3.1 Phillip Lim for Target, check out A Bullseye View, Target’s online magazine.
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