Just in time for summer weddings, Target has launched TEVOLIO, a bridal line available exclusively at Target.com. The collection features chic, flattering styles for brides, bridesmaids and flower girls. Keeping true to our Expect More. Pay Less. brand promise, the dresses cost just $24.99 to $129.99.

Target’s technical design team worked to ensure TEVOLIO dresses have a flattering fit. Each dress is fully lined, and strapless styles come with removable straps. Each dress also has a special detail, such as pockets, rosettes or removable flowers.

There are four TEVOLIO bridal gown styles, which come in antique ivory or porcelain white. There are also two flower girl dress styles in those same colors.

Bridesmaid dresses come in an array of styles and colors. This allows bridal parties to mix and match dress styles in the same fabric. Popular hues include quartz grey, pink lemonade and stoplight red. And the strapless wrap-front chiffon dress is one of our best-selling bridesmaid styles.

So what’s the story behind the name TEVOLIO? It is inspired by the Italian phrase "Ti voglio," which translates loosely to "I love you" in English.

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