Spring Scarves Are in Bloom: Vera Neumann for Target

April 16, 2013 - Article reads in
Vera Neumann for Target

We’ve already gushed about our love for multifunctional fashion. Nothing epitomizes the beautiful (and thrifty) relationship between fashion and function more than the spring scarf—you can wear it so many different ways, we’ve simply lost track.

No matter how you choose to style your scarf, pick a fun, floral pattern suited for spring.

Need some inspiration? Target tapped the Vera Company—the brand that celebrates the life and artwork of Vera Neumann—for a limited-edition collection of scarves, available at all Target stores and Target.com on April 28.

The American artist-turned-textile designer is heralded as introducing the first signature scarf in the late 1940s, so we’ve got a lot to thank her for! After searching for alternative fabrics for her designs during World War II, Vera came across parachute silk at an army surplus store and transferred her whimsical art onto the scarves from her kitchen table.

Soon enough “Vera scarves,” typically embellished with her signature ladybug for good luck, were everywhere. Marilyn Monroe and Grace Kelly were fans—enough said!

Inspired by the beloved artwork Vera’s known for, the 17-piece collection reflects her iconic aesthetic and bold use of color.

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