Vera Neumann’s brilliant designs come to Target

April 18, 2013 - Article reads in
Vera Neumann scarves from the Vera for Target collection.

Known for her bold use of color and brilliant designs, the late American artist Vera Neumann believed that art was not only for the walls, but that it should surround people in all aspects of their lives. “People want to feel or express emotions in their clothes and furnishings," said Neumann. That belief has led to many business endeavors, including a limited-time-only scarf collection at Target.

Available April 28–June 23, at all U.S. and Canadian stores and, the Vera for Target collection offers guests 17 distinctive Vera Neumann printed scarves. “The designs on the scarves represent what Vera was all about—happiness, optimism, inspiration and originality,” says Brooke Rymer, senior specialist, Category Marketing. “A Vera Neumann design is timeless, making it the perfect gift.”

In 1947, Neumann began her career at her kitchen table and grew it into a multimillion-dollar international business. Marked with her distinctive signature of the lady bug (a "ladybug means good luck in every language," Neumann once remarked) her designs have been worn by icons, including Marilyn Monroe and Grace Kelly.

Check out more Vera for Target scarves at A Bullseye View, Target’s online magazine.

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